Friday, September 26th

8:30 am - Noon

Tannery Event Centre





The Waterloo Region Small Business Centre and Mad Hatter Technology invite you to join us on Friday, September 26th at the Tannery Event Centre to hear insightful stories, strategies, trend predictions and perspectives from some of our community’s most influential social media leaders.


By focusing on strategies, tools, tips and trends, this event is guaranteed to improve your online presence. Be inspired and embrace online social strategies to engage your clientele.

Our Speakers

Learn the inside tricks, tips, tools and behind the scenes technology used by industry professionals and social media strategists.

  • Andrea Bellemare

    Online Host

    CBC Radio One
  • Nicole Stuber

    Content Curator

    Mad Hatter Technology
  • Melanie Witzell

    Agency Director

    Mad Hatter Technology
  • Julia Rosien

    Global Social-ite & Travel BFF
  • Casie Stewart

    Social + Media Director

  • Kelly Lovell

    Youth Mobilizer

Full Name



Andrea Bellemare joined the CBC as an intern with CBC Toronto in late 2006, chasing people down - literally - to get their thoughts on everything from daylight saving time to voting. She is a graduate of Ryerson's Journalism program. After traveling the world she rejoined the CBC in 2009, working at CBC News Network as a chase producer, writer, story editor and control room producer for News Network weekends, with stints at the CBC Arts Unit and the News Network morning show with Heather Hiscox. Recently, she was a producer with the CBC Community Team.

Andrea worked as a reporter for the wire service Agence France-Presse and her photos have been published around the world. Andrea is CBC Kitchener-Waterloo's online host, a new job description for CBC - that will see her hosting the station's digital service.

Nicole works on public relations, digital engagement and social media strategy with clients at Mad Hatter Technology. Nicole has a passion for people and an enthusiasm for innovation. She began her career with a blend of experience in communications, public relations and event management.

After postgraduate studies in corporate communications and public relations at Centennial College, Nicole was attracted to the way that public relations has evolved and how social media has become integrated into corporate strategies. This passion led her to work within the corporate communications team at MasterCard Canada.

Known as a serial volunteer, Nicole is also a sports enthusiast, world traveler, foodaholic, kindle addict and fest goer.

As agency director at Mad Hatter Technology, Melanie combines creative thinking and a love of marketing into digital media strategy. Early technology experience involved launching online marketplaces, trading floors and exchange platforms in major city centres around the world. Equity ventures in technology, established partnerships with Sparks Consulting, a world leader in commodity market research and analysis, and the Rabobank, a dutch multinational banking and financial services company.

In addition to advising fortune 500 companies on digital marketing strategy, Melanie has directed the website and digital media plans for famed author Robert Munsch, Bob Izumi’s Real Fishing, the first website and digital mass mailing for Claudia Schiffer, and most recently unveiled the online presence for Matthew McConaughey’s clothing line Just Keep Livin’.

On a personal note, early studies in genetics and biotechnology translated into a passion for the environment, along with a healthy obsession for organic living. In her spare time, Melanie loves to travel the world and spend time with her family.

Julia Rosien is the resident Brand Engineer for Restonic, supporting the dreams of their customers, one mattress at a time. When she’s not chatting about all things sleep, she serves on various boards of directors and is currently the 2014 Chairman for, a non-profit organization for women in the home and furnishings industries.

Julia has been named one of the most influential women in social media in a variety of blogs and news sites. A former editor and writer for a variety of national magazines, Julia offers her communities an eclectic mix of personality and community engagement to naturally generate brand awareness. Julia believes communities need nurturing, not managing, and that information needs to flow freely for social media to be truly effective.

Catch up with Julia on her travel blog, or

Twitter   Facebook   LinkedIn

A dedicated blogger since 2005, Casie Stewart’s life is all about digital platforms. With over 20,000 twitter followers, Casie has built relationships all across the world with social media engagement. She has partnered with Virgin America, Ted Baker London, Thomas Sabo and Telus (just to name a few companies) and is currently the host of Coral TV, a platform for women interested in everything about the internet.

Whether you’re looking for opinions on fashion and technology or just some daily inspiration, Stewart’s sense of humour and positivity will make your day. Recently walking the red carpets at Toronto’s International Film Festival, Casie will talk about her partnership with TIFF, her social media obsessions, and some of her fave moments on her digital travels.

She’s energetic, exuberant and has a contagious love for life. As one of Canada’s newest motivational coaches, Kelly Lovell is sought out for her deep understanding and unique ability to mobilize leaders. At 21, she became the youngest recipient of Canada’s 2013 Most Powerful Women; Top 100 and holds a variety of honourary titles. Kelly is well known as an engaging speaker that specializes in self-esteem, personal development, entrepreneurship, marketing and youth mobilization.

Kelly is a coach and consultant on a mission to bridge the gap to the youth generation. Respected by renowned leaders including Nobel Peace Prize Entrepreneurs, governmental bodies, and global humanitarians, Kelly possesses wisdom beyond her years married with a bubbly and youthful energy that leaves a lasting impression on young and mature audiences alike.


Registration & Breakfast
Authenticity Creates Community
Julia Rosien, Brand Engineer & Global Social-ite
Restonic & GoGirlfriend
The Chase, Change & Challenges of the Newsroom
Andrea Bellemare, Online Host
CBC Radio One
Chatter & Channels
Melanie Witzell, Agency Director
Mad Hatter Technology
Build Your Buzz Machine
Nicole Stuber, Content Curator
Mad Hatter Technology
This Is My Life
Casie Stewart, Social Media + Director
Connecting Youth, Business & Community
Kelly Lovell, Youth Mobilizer
Socializing & Mingling

Our Partners

The Tannery Event Centre

City Commercial Core
Kitchener, ON N2G 1H6

The Tannery has been revitalized from a formerly robust turn-of-the-century mill to a contemporary trend setting district. The aging infrastructure of this facility has been modernized and invigorated to embrace historical charm which lies beneath.